World We Imagine Pitch: Naturel Selection

(Via blog.freepeople.com)

Company: Naturel Selection
Mission: Delivering quality apparel using organic materials and reclaimed fabrics from other clothing companies' productions. Making the optimal use of all available resources and minimizing waste.

In today's world of fast fashion, we seldom take a double take when purchasing cheap clothing as a pastime. Fast fashion companies such as H&M and Forever 21 have been both a blessing and a nightmare to us: while we are able to dress fashionably in these affordable apparels inspired by runway trends, we are now facing the ever-growing textile waste in landfills and pollution from synthetic chemicals.

We can't stop fast fashion, but we can work alongside it and ensure that surplus resources are allocated efficiently. Naturel Selection is a design studio that buys discarded materials such as leftover yarns from the clothing factories and combines them with organic textiles to create hybrids made of both recycled and sustainable raw materials. Our label uses sustainable and pesticide-free dyes made of Indigo plants, coffee, and other organic sources. As our company grows, we aim to open dying factories in underprivileged countries/communities to generate local jobs. We introduce special collaborations with designers who see eye to eye on our environmental objective. On the tag of each item, the calculated carbon footprint would be listed--allowing our customers to see not only the price but also the environmental cost of fashion. All apparels are hand-made with care and hope for a greener planet.

Our design label envisions itself to bring a green touch to modern fashion and inspire more companies to care for our environment. Naturel Selection deserves Anima Mundi Development Partners' consideration for investment as we not only cut down pre-consumer textile waste but also invite consumers to contribute to a better common future.